Jameson GREENer PASSport
Jameson is a blended Irish whiskey produced by the Irish Distillers subsidiary of Pernod Ricard. Originally one of the six main Dublin Whiskeys at the Jameson Distillery Bow St., Jameson is now distilled at the New Midleton Distillery in County Cork. It is by far the best-selling Irish whiskey in the world; in 2019, annual sales passed 8 million cases. It has been sold internationally since the early 19th century, and is available to buy in over 130 countries.
challenge
Jameson wants to reach the audience directly when they are enjoying life, on the bar or events, keeping safety as a priority. The client wants to please the participants of the activity with rewards.
solution
We create an experience with a digital device to enable the Jameson lovers to enjoy the drink and collect points and discover all the Jameson events around the city.
ACTIVITIES
Co-Design, UX/UI design, prototype, Analytics + HotJar
Deliverables
Wireflow, Styleguide, Mobile app
Registration page.
Onboarding.
Points and awards.
Instructions for use.