We interview customers and possibile customers to understand their relationship with beers and what they are looking for in the craft beers. Their main issue was about the taxonomy of craft beers, a big step for the new audience. IPA, APA, NEIPA, etc.
We create a new dictionary for newbie of craft beer based on the main sensation.
Starting from the most common question and answer we enable conversation through icons.
Interview, Secondary Research, Menu, Mise en place, Interior Decoration
The logo in its complete version. Typography and icons.
Every icons is a distinctive sensation that can enable conversation.
The menu with beer and food combination suggestion.
Illustration by Jhonny Cobalto. Thanks to Visionary Agency.